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Start with the decision, not the deliverable.

The most useful first message names the decision in front of you, who has to make it, and what has already been tried.

How engagements start

A scoped conversation, then a written proposal stating the question, the method, the outputs, and the timeline.

What we ask for

Access to the people doing the work, and the documents that already exist. Both shorten the diagnosis considerably.

What we decline

Work where the conclusion is fixed in advance, or where the evidence cannot be examined.